Black and White flyer used to advertise a Graduate Leadership Conference to Seniors.
Process (Programs, Tools, Skills, FOCUS principles):
I started this project by sketching a couple of designs. After I selected the one I thought was best, I created the layout in Adobe InDesign. The black box is used to create contrast with the title. The logo I chose matched the stark black and white contrast of the title. I emphasized ‘Leadership’ to draw attention to the theme of the message. I left white space around the message and title. I was given the image, text, and logo.
With this flyer, I’m trying to reach graduated seniors who wish to develop a competitive edge in the business world. The purpose of this flyer is to inform the graduates how this conference will benefit them.
All graduated seniors, ages 21-30
Top Thing Learned:
How to balance two type fonts; the title and the text.
Title Font Name & Category:
Railway- Sans Serif
Copy Font Name & Category:
Links to images used in this project: