Description: A three sided (tri-fold) brochure.
Process (Programs, Tools, Skills): The first thing I did with this project was sketch out multiple designs. Once I had a outline of the design I wanted, I set up my tri-fold brochure in Adobe InDesign. I split the layout into the three sections, and made sure to label which section was the front, middle, and body of this brochure. I decided to go with a monochromatic color scheme, to make the color scheme simple while adding a lot of pictures and decoration. I used little triangles around some of the boxes to create gestalt.
For the cutout of the man, I used the quick selection tool in Adobe Photoshop to remove the background, then refined the edges. I saved the image as a .psd and placed it in my brochure. Once the image was on, I had it so the text wrapped around it by using the ‘alpha channel’ of the image.
As for the logo, it was created in Adobe Illustrator with a combination of shapes and the pen tool. For the shine on the lens, I used the pen tool to create a simple shape, then the curve tool to curve the edges so it followed the shape of the lens.
Message: I want to inform my audience about my photography business. Through this brochure, I am showing my skill with example pictures and informing them of my business through my writing.
Audience: People looking for a photographer for their senior portraits, couple sessions, or family sessions. Also, people who are looking to buy landscape photography.
Top Thing Learned: I learned how to text wrap in Adobe InDesign, and how to determine how much space is between the image and text.
Color scheme and color names: Monochromatic color scheme, blue.
Title Font Name & Category: Pacifico, decorative
Copy Font Name & Category: Oswald, sans serif.
Word Count of copy: 384
Thumbnails of Images used:
Sources (Links to images on original websites)