Media Observations- Superbowl and Music

Superbowl ads cost about $5 million for each 30- second spot, and is the most expensive way to reach consumers. The reason companies are willing to pay so much for these commercials is because the Superbowl is the biggest stage for debuting new commercials. Most of these commercials are crazy and silly, with the companies making sure that the audience enjoys their ad and remembers them afterwards. Very few advertisements are serious and deep; because the audience is in a happy, often partying type of atmosphere, too many of these commercials will lose audience members.

But the trick to Superbowl ads is for the companies to get the audience to remember their ad after the game, which is difficult to do when every other company has the same goal. So the ads become wild in hopes to shake it up. But again, when every advertisement is wild and crazy, none of them stick out. Another problem is that the companies can’t afford to repeat their message; they get a one-time shot. Repetition is vial when advertising; it helps the consumers to remember the product more. One of the most memorable advertisement from the last Superbowl was ‘Puppy-Monkey-Baby’. This was an ad that was way wilder than the rest, which got the consumers attention. Then, after the Superbowl, the commercial kept showing up, and the constant repetition made it that much more popular. This tactic worked well for Mountain Dew’s Kickstarter, and it’s a pattern that more companies are likely to follow in the future.

Throughout the years, songs on the radio have gotten sketchier. First, curse words were completely removed and often replaced with a cleaner word. But then radio stations allowed the first part of the word to be heard before the rest was cut out. Now, the first and last parts of the curses can be heard in the songs. So if we can all figure out what word is being used, what is the point in having the word cut out in the first place? Most people want the censoring to stop, saying that it limited their freedom of speech. But while that would allow them to express themselves with whatever language they want, that would tread on my freedom to listen to appropriate music. What I don’t understand is why these people don’t utilize apps, such as Pandora and Spotify, which allows them to select music they want to listen to. It acts as a radio, playing a list of songs that are tailored to each person’s preference. So if people in society want to listen to songs filled with cursing, they are able to! This way, they are able to listen to songs of their preference, and society, specifically little children, are able to listen to the radio without fear of what is being broadcasted.


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