Reverse Engineering Canon

With Canon, there are plenty of brand design strengths. Starting with Canon's logo, it appears everywhere. Their Facebook, Instagram, and Twitter accounts are filled with images displaying their merchandise and logo, their posts have hashtags with their logo, all uploads and posts are accompanied with their logo, since it is also their profile picture. The … Continue reading Reverse Engineering Canon

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Media Observations- Vine and Product Placement

Just as you think every app imaginable has already been created, something new comes along and shakes up the market. The most recent race-to-download app is called ‘Vine’. Similar to YouTube, users create their own videos and subscribe to others. But what makes Vine stand out is how the videos have a limit of 6 … Continue reading Media Observations- Vine and Product Placement